Covid-19, it’s testing how we use our creativity.
Creativity does not have values, people do. Even as the biological effects of Covid-19 are the same for all, its overall effects on the haves and the have-nots, the well-governed and the badly-governed, the selfish and the altruistic, the close-minded and the open-minded will be quite different. Even when fighting a common enemy the creative faculties of people in different situations with different values are bound to be deployed differently. Here are some realities that impact the depth and breadth of our creativity.
Global creativity and local reactivity. Two different realities in our present world order have become obvious. The first is of a world that is highly interdependent and, indeed, there has been unprecedented exchange of knowledge between countries on Covid-19. The second, is that the forces of execution of public policy are governments of nation-states and this has led to a dogged concentration on the plight of one’s own. These realities could produce reasonably efficient mechanisms for dealing with coronavirus on a global scale, only if the spirit of international collaboration does not yield to xenophobia, which is also raising its ugly head.
Technical know-how and human skills. Two other realities affect the ways we operate in this crisis. Our advanced specialist know-how and practice in many areas – medicine, health management, equipment, essential supply chains, security, communications and much more – are invaluable in helping us cope with this crisis. However innovation is shaped by culture – the way people absorb and use technology. We would be nowhere without the human skills needed to relate to others, to win people’s trust or to gain acceptance for public programs which involve sacrifices. Without these our innovations will be at best underutilized.
As we face Covid-19 can we help open values win the day and can we use our human skills to ensure our technology is serving humanity?
Keynote speaker, author, trainer and consultant in Leadership, Creativity & Innovation.