 Who are the most innovative companies? Apple, Microsoft, Amazon, Facebook, Google, Facebook, Alibaba, Tesla spring to mind. They created a new era of technology for mass markets. Uber, AirBnB and Netflix tout their new business models, also technology based. And there’s IBM, Samsung, Toyota, Philips, Adidas and Nestle, big old elephants. All these firms made the 2018 list of Boston Consulting Group’s most innovative companies.
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 We are creative when we imagine something new and make it happen. Thinking and action are both involved. The “new” need not be a huge breakthrough or a “first in the world”, it can be a simple improvement that adds a little value to our life. All people are creative, some more, others less. We choose to use and develop our creativity, or we lay it to rest.
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