Covid-19. A deadly virus is challenging our creativity and our reactivity.
«Πενία τέχνας κατεργάζεται» comes from the Greek poet Theokritos (3rd century BC), and roughly translates into “necessity is the mother of invention”. Our creativity is indeed reacting to the coronavirus framed by many problems we seek to resolve. Let’s recognize how important for good creative outcomes it is to:
Understand the context. Never before have we been privy to so much information so fast. Our big data analytics are OK but we genuinely need more to make sense of things. The information we want is not only on the virus itself but also on its impact on the economy, politics and society too. Working with good information is crucial for good outcomes.
Define the challenge(s). We are faced with a huge number of challenges: understanding the malady, minimizing the spread, coping with the infected, minimizing deaths, keeping health professionals and supply chains alive and well, making the best of isolation, finding a vaccine, getting back to work, getting back to (a new?) normality and so on. Clearly defining the challenge you want to address is the best basis for finding creative solutions.
Seek imaginative solutions. We have plenty and keep them coming everybody. Many valuable ideas come from where there is already some expertise – 3-D printing, scuba-diving for masks and ventilators, online forums for teaching, meetings, music, theater, comedy, deliveries – or those that come when suddenly small things in family and social lives become vital. The best ideas however come from purposeful imaginative thinking. They can be sparked by humor, dreams, unexpected connections and a healthy relationship with the impossible.
What are your analyses of the situation and challenges these days? Are you actively seeking impossible ideas to transform into valuable solutions?
Keynote speaker, author, trainer and consultant in Leadership, Creativity & Innovation.
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