Creativity - a Tool for Innovation - The artist and the business Interview with Professors Sophia Serghi and Joan Gavaler
"We have become entrepreneurs first by deeply realising our artistic identity and then by creating an entity that will support that identity."
We have learned to understand different forms of art in categories with common themes suggested by art critics, like impressionism, fauvism, cubism, surrealism, abstract expressionism, op art, pop art and many more. William Gompertz, Arts Editor at the BBC, offered a word to bring together a large number of contemporary artists who are in vogue today: Entrepreneurialism – characterizes a group of artists whose common theme is to have recognized and taken on art in many ways as a business start-up. He cites Damien Hirst, Tracey Emin, Jeff Koons, Murakami and Ai Weiwei among others, and one might even add Cirque du Soleil.
(re: Will Gompertz: “What are you Looking at? 150 years of Modern Art in the Blink of an Eye”, Viking 2012).
Throughout the ages some artists have always been more commercially minded than others, but a set of artists active today is more openly learning from business and blending with it.
Dr Sophia Serghi, educator, musician and entrepreneur and Dr Joan Gavaler, educator, choreographer and performer, Professors at William and Mary College, Virginia, responded to some of my questions about business and the arts.
The essence of timing, improvisation and exiting the realm of reason
Leading innovation in organizations calls for changing strategies (objectives, business models), structures (processes, systems, hierarchies and ways of working) and cultures (behaviours, attitudes and organizational norms). Some attempts at deep transformational change succeed (IBM and Whirlpool are well documented) and many fail (Kodak and Borders books come to mind). The failures are often because of bad timing, skillsets that cannot cope with the unknown and an unreasonable imprisonment within the realm of reason. Here are three tips to overcome these challenges.
Tip #1: Set the pace and stick to it
Timing is always of the essence when change is effected in organizations. Keeping a lookout on what is going on out there and reasoned judgment on what new things are on the way are vital for strategic planning. Changes in the business context are of course beyond any single company’s control.
To forge a new strategy and gain competitive advantage in a new business context, especially one that is greatly affected by digitalization and new technology in its many forms, established companies must also transform themselves internally. This might mean extensive firing and/or hiring, redeployment, new jobs with new work content, new chains of command and changing the content and form of communication with clients and colleagues. Change is always disruptive in that, for a period, the organization will be working both in the old way and the new way. In the process not all people will be equally happy because people have different rates of resisting, accepting or adopting change. Crisis management nearly always requires more directive leadership (and less time to discuss) whilst anticipative strategies can be more participatory. In any case setting a pace for the new way to completely replace the old way is essential and, in general, fast is better than slow.
Executive Excellence - Combine Leadership and Management to Create and Deliver Value
Author of lauded book ‘The Art of Innovation – Integrating Creativity in Organisations’, Dimis Michaelides puts forth how to get the balance right with sole and group creative problem solving.
First published for Health Management.org Journal, Volume 19 - Issue 3 - 2019
# Different appetites for disruption
The start-up thrives on it. Challenging the status quo is its bread and butter.
Three tips on organizational change. The essence of timing, improvisation and exiting the realm of reason.
- TWELVE TIPS TO BOOST YOUR CREATIVITY
- HAPPY NEW YEAR - HOW HAPPY YOU ARE DEPENDS ON WHERE YOU LIVE (AND MORE)
- CREATIVITY - A TOOL FOR INNOVATION - THE ARTIST AND THE BUSINESS
- THREE TIPS ON ORGANIZATIONAL CHANGE
- EXECUTIVE EXCELLENCE - INTERVIEW WITH NICOS AND KORALLIA TIMOTHEOU
- THE HEART OF INNOVATION - A NEW BOOK BY DIMIS MICHAELIDES
- STRATEGIC THINKING - TWO THINGS THAT CHANGED AND TWO THAT DIDN'T
- WHEN DOES STRIKING ALONE WORKS BEST?
- TART-UP OR START-UP. TWO INNOVATION STRATEGIES
- THREE TIPS ON ORGANIZATIONAL CHANGE
- DIGITAL TRANSFORMATION: THE NEW PATH TO INNOVATION
- BE CREATIVE, YES YOU CAN
- NEW NOVEL LOOKS AT THE FUTURE OF PEACE ON EARTH
- FOOD FOR THOUGHT :INNOVATION MENU FOR 2019
- INNOVATION : WHAT KIND AND HOW FAST?
- ARTICLES OF 2019
- ARTICLES OF 2018
- ARTICLES OF 2017
- ARTICLES OF 2016
- ARTICLES OF 2015